I appreciated the feedback but at the same time I was flabbergasted. It must have been the Cornell School of Business that was giving that advice. Or perhaps, Cornell's School of Pragmatism. But not Cornell's School of Agriculture or their community outreach program, Cooperative Extension, which educates many in our communities throughout New York State.
Don't remind people that bees make honey? Don't remind people that chickens make eggs? Don't remind people that cows make milk? An ignorant public is in the best interest of business? It is hard to believe that educational institutions are espousing this, especially leading educational institutions like Cornell.
New York State has been working to define a Standard of Identity(SOI) for Honey. This is because of adulterated products entering the market. It seems that not everything being sold as "honey" comes from the honeybees. I wonder how many consumers are aware of this?